Video marketing is an increasingly essential and effective tool, especially for engaging audiences and disseminating key messages. However, it’s not quite that straightforward, as a crucial factor is the content that you share and how it’s delivered.

We’re experts at researching a brand in order to ascertain exactly what kind of content and style will be received the best. An excellent example is a series of tips videos we created for 360 Chartered Accountants, explaining to their customers how to use Xero to its maximum potential.

By making these how-to guides clear, concise and digestible, the viewer can easily learn expert tricks, thereby saving time and getting the most out of a valuable piece of accounting software.

As well as being useful, these videos also present 360 as a company that wants to empower people, which is perfectly in line with their mission to help take businesses to the next level.