Learn how your restaurant can bring in customers that keep coming back with Daily Deal sites
We wanted to share something with you that you’d find helpful – if things have been a little quiet recently.
You’ve probably come across the likes of Groupon, Wowcher and LivingSocial. These Daily Deal sites offer punters a special deal for a limited time only.
It’s one of the best ways to promote your restaurant nowadays in Yorkshire.
People go crazy for these vouchers. Often restaurants, pubs and hotels are amazed by the amount of business these sites can drum up.
Just at the time of writing 839 meals-for-two have been sold by The Gardener’s Country Inn in Coniston, through Groupon.
The audience of these sites come from miles around. You can bring in new customers who’d never otherwise know you existed..
But it’s worth knowing how to make these sites work for you because if you’re not careful they can cause problems.
What’s the catch?
Typically the daily deal sites take about 50% of the voucher price. That might seem a little steep and lead to small loss on each customer.
But here’s the trick to making the most of these sites. You use them to bring people in. You give them a great experience, and the customers will be coming back again and again. If they enjoy themselves they’ll be telling their friends and family about you.
You could also create a specific diner package that lets you make a small profit.
And knowing that the people from these sites typically like a deal – you could offer them a voucher for 10% on their next visit as they leave.
Daily deal sites however need a health warning. You’ll need to be cautious about how many people you offer your deals to. A few years, a cake shop offered a deal and sold 102,000 cupcakes without realising.
They had to draft in 25 temporary staff to fill the orders, wiping out most of their annual profits.
The lesson here is that it’s important to put a cap on how many deals you’re happy to sell, because your deal might become a bit too popular.
“Where can I start?”
If you’ve had a few quiet spells recently, it’s probably worth giving Daily Deals a try. The links below will take you to where you can sign up. It won’t take you too much time to set up a deal.
Groupon – the UK’s largest daily deal site
Living Social – site aimed at affluent younger people, many people share deals on social networks
Wowcher – Fast-growing site, typically aimed towards women
What will you need
You’re still competing against other local restaurants on Daily Deal sites, so there’s a few things we’d advise to maximise sales.
Daily Deal shoppers often look at your website for further information. It’s worth updating your menu online and using up-to-date photos of your food. If you’re looking for a new easy-to-edit template website with modern design Squarespace are good and inexpensive.
As daily deal shoppers may come from further afield, it might be worth putting a free Google Map on your website so they can find you. You can use this tool to generate the code to insert a map on your website.
Since many other restaurants will use stock photography, having professional photography will really get your noticed on Daily Deal sites. It’s a great investment not just for Daily Deal sites, but for any other marketing that you do for your restaurant too.
Bakehouse Studio specialise in food photography in Yorkshire, working with restaurants, hotels, bars and pubs. With a stunning food shoot, your customers will be salivating before they even walk in.
PS: If you’d like to set your business apart, contact Ben now. Email [email protected] or call 01482 420 501