© 2014 Bakehouse Studio Ltd - York Food Festival 2014

© 2014 Bakehouse Studio Ltd – York Food Festival 2014

For a lot of businesses Social Media can be a double edged sword. You know that the most direct route to customers is often via Facebook or Twitter (or Pinterest, or LinkedIn, or Instagram, or…) but you also know that finding a voice amongst all of the noise is increasingly difficult. It doesn’t need to be this way.

There are literally millions of resources out there, promoting one idea or another – but at Bakehouse we’ve got a simpler philosophy. Social media must be authentic. Throughout our careers we’ve built relationships with our customers based on the desire to do a good job, have a little bit of fun and make sure that all parties benefit from win/win scenarios; you’ve probably done the same. The personality and professionalism of your company is rewarded with customer loyalty. However in the social media “world” this personal touch if often cast aside and replaced with low quality, generic content. You need the LOUDEST of voices to even stand a chance of being heard.

And which voices ring out the loudest? The authentic, real voices of business; sharing authentic, relevant content. But here’s the rub: it’s not just what you say, it’s how you say it. Our research shows that image based posts receive 50% more Facebook likes and 100% more comments. Instagram has grown to over 200 million users, 30 billion images have been added to Pinterest, Tweets with images are retweeted 150% more than those without. It’s clear that the Internet loves sharing and reacting to images.

There are all sorts of ways to acquire images to post to social media, but to achieve maximum engagement with your audience you need to share your values and your imagery – stock photography and witty eCards don’t cut the mustard with today’s visually aware customers. 

Bakehouse Studio offer social media photography packages which can be tailored to smaller local businesses or to corporate requirements. We help to capture the essence of your company allowing you to infuse your social media presence with authenticity and personality.