Unless you’ve been living under a rock for the past year, you’ll know that live streaming has become the next big thing in video marketing.

What Is Live Streaming?

If you have been living under a rock though, according to the Oxford English Dictionary live streaming is where you “transmit or receive live video and audio coverage of (an event) over the Internet.”

And the good news is that most of the big social media networks have introduced live streaming, and you can do it both from your personal profile or your business page.

Live streaming is now so accessible thanks to huge advancements in technology, meaning that anyone with a mobile phone and access to the Internet can head to YouTube, Facebook, Instagram or plenty of other sites and get their live streaming fix.

But what does it mean for you as a business?

These advances in technology mean it’s now even easier for you to reach a huge audience across the globe, and you have the potential to improve brand awareness, gain positive media exposure and – most importantly – boost your sales.

We know what you’re thinking: “That’s great, Bakehouse! How do I get started?!”

Allow us to explain all.

Why Use Live Streaming?

Hopefully, we’ve revved up your engines and you’re raring to try your hand at live-streaming, but just in case you’re not convinced, take a look at just a few of the reasons the biggest brands in the world are increasingly turning to live streaming.

It’s Cost-Effective

Before live streaming came along, businesses would have to rely on TV and radio to broadcast their message live, which of course came with a hefty price tag.

But nowadays, live streaming is free. Sites such as Facebook, YouTube and Instagram all let users live stream with no cost, although there may be some adverts.

Not only is the service itself free, but it’s easy to get started too. If you have a decent quality smartphone you can stream straight from there in pretty good quality.

Top tip: Buy yourself a cheap tripod to ensure your live stream footage is steady – you’ll be able to get one from Amazon or eBay for less than a tenner!

Boost Your Engagement

According to Facebook, it’s users comment 10 times more on Facebook Live videos than normal videos. Just another reason why live-streaming is a no-brainer!

It’s Shareable

With more than 1.5 billion active social media users across the world, live streaming makes it easier than ever to reach more of your audience.

Facebook loves live videos, so when it’s users engage with them by commenting or liking, it gives more exposure to the brand by showing the user’s friends they have engaged. Once you finish live streaming on Facebook, the video will be saved to your profile for fans who may have missed your live stream to catch up on later.

Asking your audience to share your video is another great way to increase your reach, and you’d be surprised by how many of your fans will actually hit that share button.

It’s Entertaining

Much like behind-the-scenes glimpses of your business make your audience feel involved, there’s something about live stream that people love just as much.

Feeling like they’re part of something, viewers can feel a sense of camaraderie with their fellow audience members, particularly in the comments section.

It becomes even more entertaining for viewers when their questions or comments are mentioned by the people presenting the live stream and doing this is a great way to boost engagement.

Check back for Part 2 of The Bakehouse Productions Guide to Live Streaming to find out what kind of content you should be sharing in a live stream, and what works best.

If you’re considering live streaming an event or conference, Bakehouse Productions can help. Email [email protected] or call 01482 778185 for more information today.

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