As businesses, we all need to keep the financials in the black rather than the red. That usually means either reducing spend and/or increasing revenue. You’re likely to have some areas that you like to save on a little more than others. I’m going to use this post to convince you that as a food business, professional food photography is not something that should fall in this category and that actually it offers a very reasonable investment for a mammoth return.
You could take your own food photos.
Yes, yes you could. With the rise of cameras in our phones, accessible SLR cameras and home video equipment, more and more people are becoming ‘photographers’. But taking a picture is not the same as composing a high quality reflection of your business. A professional photographer brings skills in lighting, composition, saturation, camera settings, reflections, tricks for bringing the food to life (have you heard of the sponge, water, microwave, steam combo?) and often après-shoot editing as well. So yes, you can take a picture but can you really showcase your food’s quality in the same way as a professional?
You might think it’s too expensive.
Consider food photography as an investment, something that has real longevity. Quality shots won’t date quickly, will be flexible for multiple marketing channels and will showcase the quality of your company. As the old phrase goes “you’ve got to speculate to accumulate”, good photography will help you to attract new customers. Consider professional photography as a valuable investment in getting your food business off the ground, or adding long-term value.
‘The food speaks for itself!’ – what difference does an image make?
It’s reported in Forbes that people make initial judgements in seven seconds. Yes, your food might taste great, but is that always the first impression someone is going to get of it? It’s more likely that they’re going to be handed a flyer, spot a billboard or be shown your image on social media. The first impression they’re likely to get is a picture of your food. The better the photography, the better the first impression. And as I said above, who better to create these images than a professional food photographer (*hint hint*)?
With a bit of luck this post has helped you along with your decision. You’re likely to use professional images across multiple marketing channels and in different campaigns, it’s hard to attach a value to this, however: the evidence is overwhelming, people respond to images. Food photography is an investment in the long-term professional appearance and persona of your food business.
If you like what you see and want to discuss options for photography for your food business then drop Ben a message: [email protected]