3 Secrets of Video Marketing That Actually Work

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We’re sure you’ll have heard at least one (if not all!) of the following video stats…

  • 87% of online marketers use video content
  • More than 500 million hours of videos are watched on YouTube each day
  • 45% of people watch more than an hour of Facebook or YouTube videos a week

With video being so crucial to your businesses marketing strategy, it’s time you started using it if you’re not already.

Of course, we recommend leaving video production to the professionals like us, but if you do fancy giving it a go yourself, follow our top tips to create compelling videos sure to inspire action.

1.  Create a Story

By building your video around a story, not the sale, you can avoid your brand becoming that annoying, irritating business bombarding your audience with sales clutter.

Just as you would with any other type of marketing content, such as social media, blog posts and web content, your video marketing should focus on the value your product or service provides for your customers.

Create a story which appeals to your customers’ needs and desires, and you’ll soon start seeing results.

Worried this approach won’t yield conversions? Use a tracked URL at the end of your video to ensure you have something to measure.

2.  Get Your Message Across In 10 Seconds

Did you know that up to 20% of viewers will click away from a video within 10 seconds or less? Which is why you should get to the point straight away.

You could also try asking questions and using teasers to pique your audience’s interest and encourage them to keep watching.

Basically, your video needs to be super engaging to keep them watching and stop them clicking away.

Imagine that your viewers are immediately asking “why should I watch this video” as soon as they hit play, and make sure the content of your video answers that quickly.

Whether the aim is to make them laugh and remember your brand, inspire them to take action or teach them something new, make it clear from the very first 10 seconds.

3.  Make Sure Your Video Can Be Found

 So you’ve created – what you think is – a great piece of video marketing. Now you need to make sure your audience can actually find it.

You’ll get the maximum SEO benefit from this piece of content by making sure it’s uploaded to your own domain. Get it on your website and begin driving traffic to it.

Also ensure that you have enabled embedding, which will allow other people and companies to embed your video on their website. This will increase the chance you’ll receive inbound links.

Before you rush to hit the ‘Upload’ button, make sure your video’s description is optimised for SEO. Have you included relevant keywords? Have you summed up what your video is about? Add relevant tags too, to ensure your video can be found in Google.

Not Sure Where to Go From Here?

 We hope our handy guide will have inspired you to take action when it comes to your video marketing strategy, but if you’re still stumbling around trying to find the right angle or thing to talk about, get in touch.

Here at Bakehouse we can take care of all of the above and more, ensuring we create purposeful video content that is going to deliver real results for your business.

Contact us to discuss your video project – whether you have loads of ideas or none at all – we can help. Email hello@bakehouseproductions.co.uk or call 01482 778185 today.