Using Videos To Sell More Products

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Does your business sell physical products? Did you know that your customers are 4 times as likely to watch a video about a product, rather than read about it.

Most people nowadays prefer to watch videos over reading something on the Internet, and your business should be harnessing that to sell more products. So why choose a product video from Bakehouse Productions?

Persuading your customers to buy

Videos work really well when buyers are at the awareness or consideration stages of the sales funnel. They may already be aware of your product and are weighing up the benefits of buying it to themselves. 

Video can be used at the awareness and consideration stages by going into detail about the specifics of your product. Imagine they have never come across your product and they know nothing about it. 

Use video to highlight it’s benefits and features, relating those to whatever problem the product will solve for your buyer. By talking about the problem your product can solve, you’ll strike an emotional chord with your audience, and you’ll be able to sell them the solution as a result.

Not just for your website

Videos work well on websites, but why limit yourself? The platforms for video are seemingly endless now, and there are plenty of other areas outside of your website you could consider showcasing your video.

An obvious one is social media. Facebook, Twitter, Instagram, Snapchat and LinkedIn all support video content - so go crazy! 

Other places you could consider using your video so you get real return on investment is in email. Video in emails has the same effect as it does on social media - making people stop and watch.

But don’t stop there. Do you have any physical locations you should showcase your video? How about on a TV in the Reception area of your office? On your stand at a trade show? On iPads at events? Think outside the box when it comes to showcasing your new product video.

Measure the metrics

We’ve harped on more than once about the importance of measuring the success of your video using metrics. Pay particular attention to the Play and Engagement rates, as this will give you insight as to whether your audience is watching the whole video or not.

Product videos by Bakehouse Productions are creative yet purposeful, and we’re confident we can work with you to produce a product video that will showcase your business and your products, and encourage more sales.

To discuss your project today please get in touch.